Thursday, May 9, 2013
The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
Now here’s a book I not only want to read, but probably should read: The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
The authors describe the book as one that “…cuts through the clutter of misconceptions, superficial and conflicting media coverage, and aggressive marketing claims, to help readers discover what really works, and what doesn’t, to improve brain health and performance at any age, to delay or prevent cognitive decline, and become smarter consumers of both media coverage and scientific research in the process.”
That’s a mouthful, but here’s some thoughts that struck me as I read it:
“…cuts through the clutter of misconceptions superficial and conflicting media coverage, and aggressive marketing claims,” – I find that the enormous amount of brain-building claims and counter-claims both confusing and frustrating. That these guys provide some objective third party point-of-view is really helpful.
“…help readers discover what really works, and what doesn’t” – If ginkgo biloba works, great! If not, somebody please tell me. That this book will point out the pretenders and the programs that really do improve brain performance is really attractive.
And, by the way, all the authors - Alvaro Fernandez, Elkhonon Goldberg, Pascale Michelo - are brainiacs: overly educated high achievers who are experts in this brain-building and exercise business.
For more info, use this link: http://sharpbrains.com/book/