Thursday, May 12, 2016
Novocure Announces GBMCommunity.com
I was recently contacted by Jacqueline Hong of the Chandler Chicco Agency who sent me a copy of a May 5th press release saying “Novocure™ (NASDAQ: NVCR) announced today the availability of a new online resource to raise awareness of glioblastoma (GBM) and share stories of inspiration with the GBM community. An interactive exhibit featuring patients, caregivers, doctors, nurses and advocates will also be displayed within the coming months.”
You should know that I am conflicted about what I should do in these situations. Part of me understands that I am being contacted because, in addition to being the good guys that have developed this online resource, they are an oncology company who has products to sell.
At the same time, it’s a nicely informative community-building website - www.gbmcommunity.com – which may help some poor brain tumor victim who is desperate for information and brain tumor community support.
With that being said, the press release also says “The website, GBMcommunity.com, features a mosaic of videos and images from the GBM community offering messages of hope and inspiration. The website also provides an overview of GBM and links to resources and advocacy groups.”
I was pleased to read that, “Novocure actively engaged members of the community to determine the resources they felt they needed most,” said Pritesh Shah, Senior Vice President, Americas. “This new website and exhibit were born from the GBM community and created with assets provided by the community.”
Let me know if you do or don't like reading about this kind of information in my blog.